Veselka: THE RAINBOW ON THE CORNER AT THE CENTER OF THE WORLD
Synopsis: For 70 years, Veselka has been best known for its borscht and varenyky, but it has become a beacon of hope for Ukraine. As the second-generation owner Tom Birchard reluctantly retires after 54 years, his son Jason faces the pressures of stepping into his father’s shoes as the war in Ukraine impacts his family and staff. Narrated by David Duchovny.
On November 12th, Veselka: the Movie Will be Available on
“It was important that we captured what was going on,” said Jason, who often appears in the film wearing a vyshyvanka, a traditional Ukrainian shirt meant to show hope and pride. “This continued war is raging, but it was important to show how it affects this small little hamlet and the employees on an emotional scale.”
"Veselka: The Rainbow on the Corner at the Center of the World” pays enthusiastic tribute to Veselka’s place in the city, and to its 70-year history as a family restaurant."
"While “Veselka” is first and foremost a deeply affecting story of a family-run restaurant, at the film’s best it also serves as a vital reminder — and a wake-up call for some — of what’s at stake in Ukraine’s ongoing war against Russia and of New York’s strong connection to a valiant fight for survival 4,700 miles away."
"Every New Yorker has a Veselka story. A new documentary follows second-generation owner Tom Birchard, as he plans to retire from running the beloved Ukrainian restaurant, an East Village staple."
"Its message is clear: in times of terror, pain, and hardship, the human spirit prevails, often around a table of shared meals and stories. The film not only highlights the resilience of the Ukrainian people but also serves as a reminder of the power of community and cultural preservation in the face of adversity."
"... demonstrates the power of food and a particular community; however, every tenet of the film details ideas and themes that affect everyone. Just as every culture has a version of a pierogi...every viewer of the film will see their father, son, friend, and neighborhood in the people on the screen."
"... when the family of Veselka is shown, and the impact the restaurant has had on lives — bringing them from the war front to safety, and to a ready-built support system — is deeply moving."
"Between Fiore’s storytelling, Duchovny’s narration, Shore’s score, and the Birchard’s open hearts, VESELKA has the power to reignite their very worthy cause."
"The film (in theaters now) starts as a fun story about a New York institution, and its tone is resolutely hopeful and convivial. But it rapidly becomes a demonstration of a community’s efforts to support loved ones under siege."
"... the doc is about much more than a Ukrainian diner. It’s about no less than the need for compassion in this world. The way it conveys this makes it one of the most satisfying films of the year so far."
"... there are a lot of poignant moments in Veselka, because the drama is real and the potential for tragedy back home is a constant threat they must live with."
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