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70th Anniversary

veselka modern, 2nd ave location with 69th anniversary logo in the door, customers walking around and in line Original veselka location, 1954, full color

Veselka is proud to celebrate 70 years of serving up the rich, comforting flavors of Ukrainian cuisine in the heart of New York City's East Village. Since 1954, our family-owned restaurant has been a cherished culinary institution, bringing generations of New Yorkers and visitors together over plates of pierogi, borscht, and other time-honored dishes.

Making it to 70 years is about so much more than just delicious food.

It’s about…

HISTORY

From our humble start in 1954, we’ve grown into a beloved NYC landmark where our love for authentic Ukrainian cuisine remains a cornerstone of our rich, varied history.

Vintage Veselka image of wait staff posing and eating, black and white, wearing the original rainbow coffee shop artwork
Vintage BW menu cover with hand drawn illustrations
Veselka mural, full color with people stylized
Founder of Veselka with his prized german Shepard, smiling, in a suit, outside and its very green
Outdoor mural of busy Veselka coffee shop
Vintage Veselka image of two diners sitting in a booth by a mural of the city, black and white
Veselka old school black and white with pedestrians walking in the street
Veselka location in the 1980's, BW and with newspapers for sale outside>

COMMUNITY

At Veselka, community is not just a concept. We transcend from being just a restaurant, where laughter and hearty chatter echo as loudly as the clinking of utensils.

Beyond the joyous occasions, we stand firm as a pillar of support during challenging times, rallying behind and championing causes that resonate with our community.

  • Ukrainian soilders gathered around a dining room table at Veselka 2nd ave, Vitalii and other Ukrainian workers gathered in the background
  • Veselka cycling team with Tom and Jason. All smiling in front of a van, mix of Ukraine jerseys and green and white jerseys
  • Veselka customer holding his black and white dog showing off that Veselka is dog friendly restaurant, outside with the veselka van in the background
  • Long time Veselka customer posing in the dining room, older man in a grey shirt with a cup of coffee in front of him
  • Mixed race group of people posing and eating in Veselka's outdoor dining section.

FAMILY

Family for us has grown beyond the Darmochwal and Birchard families. It extends beyond blood ties to include our dedicated staff, cherished patrons and the diverse community that calls Veselka home.

Veselka welcomes everyone, fostering a connection that goes beyond traditional family boundaries.

Jason and tom posing outside of Veselka 2nd ave with a "powered by pierogi for 3 generations" sandwich board in the summer
Veselka and Family on the red carpet for Veselka the movie at the Santa Barbra Film festival
Olesia with her daughter in front of Veselka graphics on a side door, hugging.
Justin and Jason in 2nd ave dining room smiling and hugging
Jason, Justin, Vitalii, Tom celebrating at the rise awards in 2023
Veselka coffee shop mural being painted outside with Arnie the muralist pictured

PASSION

We pour passion into everything that we do, whether that’s the meals that we create in our kitchens, the ever-changing vibrant murals that grace our walls or our fundraising efforts to help Ukraine.

Our genuine and heartfelt commitment embodies the Veselka spirit, shining through in everything that we do.

  • Jason and tom with bowls of borscht sharing an original photo of the Veselka location in second ave to a news reporter covering the work Veselka is doing to help Ukraine during the war
  • Pierogi ladies being celebrated with cake and flowers
  • Jason and Tom posing with the Veselka movie poster hung up at a film festival
  • Veselka stand with Ukraine mural, hand holding ukrianian flag, bursting out of a pile of rubbel
  • Blue and yellow Umbrellas at a rally in times square to support Ukriane during the invasion
  • Arnie the muralist working on an outdoor mural for Veselka, vintage, Mural is of people eating and drinking in the Veselka dining room.

AND IT’S ABOUT LOVE
…AND FOOD

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